December 2009
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Black Economic Empowerment and the Tourism Code
HICA 2009 Feedback Report
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BLACK ECONOMIC EMPOWERMENT AND THE TOURISM CODE
 
The long-awaited Tourism Sector Code on black economic empowerment was published in the Government Gazette and was effective as of 22 May 2009.

It applies to all accommodation, hospitality, travel and related services including:
B&B’s
Guesthouses
Game lodges
Backpackers
Restaurants
Professional catering
Tourist guides, etc
How does it affect you?
 
In terms of the Generic Codes, a threshold of a turnover of R5 million applies before an enterprise must comply with the Codes.

However, the highlight of the Tourism Sector Code is that it has reduced this generic threshold to all tourism enterprises with a turnover of R2, 5 million or more.

This decrease thus seeks to ensure that a significant number of enterprises doing business in the tourism industry will need to comply with the Tourism Sector Code.

The Qualifying Small Business Scorecard applies to all tourism businesses with a turnover of R2, 5 million to R35 million.

The Scorecard
Thus should a tourism business with a turnover of R2, 5 million or more be scored in terms of the Code, it can select any four of the following seven elements for inclusion in its Scorecard:
 
1. Ownership
2. Management and Control
3. Employment equity
4. Skills development
5. Preferential procurement
6. Enterprise development
7. Socio-Economic Development Contributions

Scorecard Notes
 
All elements carry an equal weighting of 25%.

Under Ownership, bonus points are allocated for the involvement of black women in the enterprise and for the involvement of black participants in an Employee Ownership Scheme.

Under Management and Control, bonus points are allocated for black women representation at top-management.


Sourced from Exceed

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HICA 2009 FEEDBACK REPORT
By Joop Demes, CEO Pam Golding Hospitality
 
‘HICA 2009 was the third annual convention and without doubt the best since it inception in 2007.'

Record Attendance
It had a record attendance with close to 300 participants including the leading local, regional and international Hotel Operators and Brands. It provided a perfect networking opportunity with not one single negative comment or reference that I received during the conference or afterwards.
How are we doing?
It had really fascinating and very relevant topics debated by some 70 experts. The big question, of course, on every body’s minds was, ‘How are we doing in Africa compared to the rest of the world and are there still opportunities?

Here are my thoughts:
When one analyses the global hotel market, it is quite common to divide the world into four regions;
 
1. Americas,
2.

Asia Pacific

3.

Europe

4. Africa combined with the Middle East as the fourth region.

Four Regions = 15 Key Areas
The four regions are divided into 15 key areas and Africa’s performance is generally split between Northern Africa and Southern Africa – constituting 2 out of the 15 key areas in the world.

Sharp Decline
The world is indeed quite a different place compared to 12 months ago and Revpar’s around the world have generally been in sharp decline.

Revpar Explained
For the benefit of all the readers, Revpar is defined as Revenue per Available Room, the product of occupancy and achieved rate, or in simple terms the turnover in the rooms department of a Hotel.

Interesting Facts
Africa’s performance and resilience from a Revpar point of view continues to surprise many – let’s examine some interesting facts when we compare the first nine months this year to the first nine months last year:
 
1. The September 2009 STR global report shows the region referred to as Africa & The Middle East with the highest year to date Revpar figure calculated in US Dollars – a figure that out performs the Americas with a huge margin (almost 61%), Asia Pacific with a considerable margin (almost 32%) and Europe by almost 14%
2.

Africa & The Middle East as a region shows a percentage decline in Revpar for the first nine months this year compared to the same period last year that is about half compared to the percentage decline in Asia Pacific and Europe.

3.

Out of the 15 key areas in the world Northern Africa and Southern Africa hold number one and number two positions, if one considers the area’s that experienced the least decline in Revpar this year compared to last year.

4. All of the previous calculations and observations are US Dollar based and are extracted from an analysis of the STR Global report for September 2009.

“I don’t necessarily agree with the calculations in US Dollars and I am of the opinion that we have in fact done even better than this.”

SA Revpar Calculations
 
The average Revpar in South Africa as a country was reflected by STR as R486 for the first nine months this year compared to R533 for the same period last year.

This is a decline of 8,9% in local currency, which is not bad at all if one considers increased room inventory to the tune of 6%.

From an accounting point of view, I would suggest that we consider the exchange rate at reporting date i.e. 30 September 2009 (R7.54 to the dollar) compared to 30 September 2008 (R8.29 to the dollar) – if one applies this calculation the result is $64.5 at 30/09/2009 compared to the ytd figure of $64.3 September last year – marginal growth as opposed to a decline in US Dollars.


Conclusion
Are there opportunities left, YES for sure, but please do remember the starting point for this kind of investment will have to be appropriate research resulting in a bankable feasibility study.

Of course you need to be selective in terms of what you build, where you build and who will operate. This is where Pam Golding Hospitality can assist and add value.

Pam Golding Hospitality comprises Pam Golding Hotels, Pam Golding Lodges & Guesthouses, Pam Golding Hospitality & Tourism Consulting and Pam Golding Restaurants.

For further information contact Joop Demes of Pam Golding Hospitality on +27 (0) 82 883 2231 or email him here
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