|
| 1. |
That all tourism stakeholders
familiarise themselves with the National
Tourism Sector Strategy (NTSS) document.
|
| |
(Click
here to download the NTSS document
and send this to as many of your contacts
in the tourism industry as possible). |
| 2. |
To motivate operators to contribute
to the TOMSA levy to (a) to put more money
into marketing SA and (b) to increase the
influence that TBCSA has on SAT. |
| 3. |
Change the method of tourism
arrival statistics data collection to take
place on the tourist’s departure from
SA rather than on arrival; |
| 4. |
SAT needs to take a number
of steps to market SA more effectively,
by; |
| |
| a) |
Focusing its
efforts on the best producing markets
- primarily the top 10 or 12 markets; |
| b) |
Lobby Government to increase
the SAT budget in this time of job
crisis; |
| c) |
Increase SAT spend of
its budget closer to 50%
and less on admin, overheads, research
and outsourcing; |
| d) |
Ensure that each of the key SAT
offices are given revised
targets and budgets to double their
“overseas leisure tourist”
arrival numbers; |
| e) |
Measure the effectiveness
of SAT’s PR companies
around the world and end agreements
with those that are ineffective or
inefficient; |
| f) |
Eliminate negative tag lines
and commit to consistent, positive
long term branding of SA; |
| g) |
Keep the TBCSA regularly
informed of marketing campaigns launched
by SAT. |
| h) |
Involve the TBCSA in headhunting
a competent candidate to fill SAT’s
currently vacant position of CEO. |
|
| 5. |
Provide benchmarking statistics
to serve as a guideline to ensure that we
charge our tourists at competitive rates
in relation to the rest of the world. |
| 6. |
Encourage the trade to better
react to the TBCSA quarterly business index
surveys. |
| 7. |
Not ignore the domestic tourism
market, which is inadvertently called on
to sustain the industry when downturns take
place. |
| 8. |
The trade and TBCSA must hold SAT and
their boards accountable for their performance
and delivery. |
| 9. |
SAA and SAT should combine budgets and
campaigns to aggressively market SA. |
| 10. |
Address the visa issue with
Home Affairs. |
