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Subscribe to our
bi-monthly
HPASA newsletter. |
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April 2011
TOP NEW 5-STAR
SHARED OWNERSHIP PRODUCT LAUNCHED
IN CAPE TOWN |
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Shared
ownership at the very top end
of the market remains a stylish
and intelligent way to own a
second or third residence provided
one carefully selects the correct
legal structure , the right
location, a residence that is
part of a deluxe Hotel environment
and a product with which one
can enter in a quality exchange
with top global resorts &
destinations that do provide
availability.
Previous Success
Pam Golding Hotels masterminded
the successful launch of the
Pezula Private Residence Club
in Knysna about four years ago,
a product that sold out within
six weeks and remains the most
popular and up market private
residence club in Africa.
New Destinations
The Miami based company, Preferred
Residences, have at the same
time spearheaded global luxury
exchange, through a network
of exclusive resorts that delivers
high-quality experiences to
owners of exceptional real estate.
The growing demand for new destinations
such as South Africa, was one
of the main motivations for
Preferred Residences to mandate
Pam Golding Hotels to seek a
suitable 5-star Hotel partner
in Cape Town. |
Preferred Residences
Preferred Residences is a hospitality
branded membership and exchange program
for luxury fractional resorts, private
residence clubs, and condominium-style
hotels.
Upscale Vacation
Residences
The program gives developers the opportunity
to promote their upscale vacation
residences within a network of exclusive
accommodations and to deliver high-quality
vacation experiences to owners of
exceptional real estate.
Overview for Members
Members have access to a rich menu
of benefits and services designed
to enhance a sophisticated lifestyle.
Preferred Residences is an alliance
between Interval International, a
leader in vacation ownership for more
than 35 years and an operating business
of Interval Leisure Group, and the
Preferred Hotel Group, representing
more than 800 of the world’s
finest independently owned hotels
in over 70 countries.
Cape
Town Selected
The recent International Trade Show
in Berlin has confirmed that Cape
Town has become a very desirable destination
for luxury travellers, this to a large
extend can be attributed to new perceptions
formed during the 2010 FIFA World
Cup. Cape Town is also regarded as
a safe option compared to the problems
in North Africa and the Middle East
and the Cape Royale Club Privé
epitomises the level of luxury and
offering that the Preferred Residences
members are looking for.
Cape
Royale Club Privé
Pam Golding Hotel is very pleased
to announce the arrival of the
Cape Royale Club Privé,
incorporating existing luxury
residences in a successful 5-star
deluxe Hotel in a perfect location
in Cape Town that will allow
owners to capitalise on the
benefit of ownership of luxury
hotel accommodation.
High Occupancies
The Cape Royale Hotel has been
achieving high occupancies,
well up on last year and outperforming
its competitive set in the 5-star
market in Cape Town.
Cape Royale Club Privé
Vacation Ownership
The Cape Royale Club Privé
vacation ownership offering
is modelled on an internationally
successful global vacation ownership
concept, and is positioned at
the pinnacle of private residence
clubs. |
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The Cape Royale Club Privé
residences provide luxury travellers
with the opportunity of owning
an unencumbered share in perpetuity
in luxury real estate in a fully
serviced environment at a five
star deluxe level, while having
access to international exchange. |
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Club Privé
Members will have access to
a rich menu of benefits and
services designed to enhance
their sophisticated lifestyle,
including a 50% discount at
the Cape Royale Hotel for extended
or additional stays. |
Purchasing
Power
“Vacation
ownership is a great way to
expand purchasing power, it
redefines the meaning of leisure
lifestyle by offering luxurious
property ownership without any
hassle or worries at an affordable
price and it is a clever way
to own a second or third home,”
says Joop Demes CEO of Pam Golding
Hospitality who initiated and
structured the Cape Royale Club
Privé product. |
Luxury Residence Option
Preferred Residences is delighted
with their first and truly exceptional
vacation ownership offering in Africa
at the Cape Royale Hotel in Cape Town
and the Preferred Hotel Group will
now be able to offer Club Privé
Cape Royale as the new luxury Residence
option to its international member
base.
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PAM GOLDING
Tourism & Hospitality
Consulting
(Pty.) Ltd.
Contact Joop Demes
on
jdemes@goldinghotels.co.za,
Office +27 (0) 21
426 4440, Cell +27
(0) 82 883 2231 |
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