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June 2011
Cape
Town Hotels |
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Named
as one of the world’s
‘top travel destinations’
by global travel site, TripAdvisor,
Cape Town has once again been
hailed as a prime tourist
spot.
The Mother City’s 5-Star
hotel market, however, has
recently been the subject of
negative speculation.
Joop Demes, CEO of Pam
Golding Hospitality, notes
how unfortunate this is, and
points out that the
wrong perceptions can be created
in the Cape Town tourism industry.
“What is true
is that despite the fact that
over the past three years the
5-Star room inventory in Cape
Town has increased in excess
of 50%, a number of prominent
5-Star hotels have increased
occupancies during 2010
as well as for the six-month
period ended 31 March 2011,”
says Joop. This increase
stands to reason that Cape Town
tourism is still thriving
and the hotel management for
these 5-Star establishments
must be doing something right.
Hospitality
Industry Sees Dilution
In Occupancies
Joop continues with
how Cape Town
tourism is flourishing
despite general hospitality
industry trends
: “Anywhere in
the world, hotel markets
seeing such a significant
increase in room inventory
will experience a dilution
in overall occupancies,
and Cape Town has been
no exception. This has
been exacerbated by
the global and local
economic slowdown, however,
overall the
Cape Town 5-Star hotel
market has performed
remarkably well and
is in a far better shape
compared to many international
cities and destinations.”
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| View
of the One&Only
Hotel in Cape Town. |
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Positive
Growth In Cape Town’s
5-Star Hotels
Using the following 5-Star
hotels as examples, one can
note how the Cape Town tourism
industry has afforded local
hospitality a profitable boost.
- Cape Grace Hotel
at the V&A Waterfront
grew its occupancy
for the six months ending
on 31 March 2011 by 15%,
compared to the same period
last year. This
translates to an additional
6 500 guests.
- The One &
Only, also at the
V&A Waterfront, achieved
average occupancies in excess
of 75% for the period ending
31 March 2011, reflecting
an increase of 24% compared
to the same period last
year. This brought
in over 6 000 additional
guests.
- The Radisson
Blu Hotel at the
V&A Waterfront also
reports significant growth
with an increase of almost
17% in occupancy, representing
well in excess of
8 000 guests. This
was also captured over the
six month period ended 31
March 2011, compared to
the same period the previous
year.
- The Cape Royale
Hotel is a new
hotel that is well-positioned
opposite the new stadium.
It’s the only 5-Star
all-suite hotel in Cape
Town and has achieved an
average occupancy well above
70% for the six months ending
on 31 March 2011.

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| View
of the spa (centre,
foreground) at the
One&Only Hotel
in Cape Town. |
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Substantial
Growth For The Cape
Town Tourism Industry
There is absolutely no
doubt that the growth
of quality supply and
competition in Cape Town
- a destination that competes
with the world’s
best - has resulted in
a substantial growth
in bed nights sold in
the 5-Star Cape Town hotel
market,”
says Joop. “Regrettably,
however, there
are some stakeholders
in the hotel industry,
including financial institutions,
which have not taken into
account the above facts,
and when commenting, quote
an overall, diluted occupancy
as opposed to
an overall increase in
the number of bed nights
sold.”
He adds that when reports
refer to a hotel in ‘distress’,
this does not necessarily
mean that they are about
to close down.
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Distress in the hotel industry
is generally caused by one,
or a combination of the following
factors: the hotel is the wrong
product for the location; it
is over-capitalised; it is has
taken on too much debt; or it
is not well branded and/or has
no proven operator. Financial
institutions with concerns are
encouraged to first of all engage
with industry experts
to understand the dynamics of
the specific hotel, and the
market in which it competes...
the good news is that in most
cases there are remedies that
can be applied.” |
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PAM GOLDING
Tourism & Hospitality
Consulting
(Pty.) Ltd.
Contact Joop Demes
on
jdemes@goldinghotels.co.za,
Office +27 (0) 21
426 4440, Cell +27
(0) 82 883 2231 |
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